Fame is Overrated

[More thoughts from The Hughbook etc.]

FAME IS OVERRATED

If you’re a business owner hoping to increase awareness, what’s the best marketing you can get for the money?

Short answer: Writing a book. Particularly a book that other people actually want to read.

One that tells your story. One that explains to people what you’ve done and why it matters. One that really captures the zeitgeist that you occupy.

Makes sense, right? Especially of your book becomes a bestseller. Suddenly you’re taken more seriously by the people who matter, suddenly all sort of doors open for you.

A couple of years ago, my friend, Tucker Max was looking for something to do.

He had just spent the first half of his career being a famous reprobate, after writing a couple of notorious bestsellers, including “I Hope They Serve Beer In Hell”, and was looking for a new gig.

The thing is, Tucker hated being famous.

Sure, being famous is good for business and all, but it has serious downsides. Not being able to go get a cup of coffee or stand in line at the cinema without somebody bothering you, for one thing.

Secondly, if you get famous, then suddenly you have this big public persona to keep up, which gets really tedious after about a week. Having to be “Interesting” for a living sucks for most normal people, especially once they settle down and start a family (like Tucker did), but that is what you have to do, to stay big in the public eye.

So Tucker had this brilliant idea. Instead of milking the famous-author-persona thing himself (something was already sick of), he’d start a business that would use what he had learned the hard way, to help other people become famous instead… or at least, help them get a book written and published, the way he had, in the most pain-free way possible.

Et Voila! “Book In A Box” was born.

I just love this idea. As someone who’s been in and out of the business book business for a while now, I know so many entrepreneurs who could use having their own book in print.

But because the process is so long, tedious, complicated and painful, it doesn’t happen nearly as often as it should.

So here’s Tucker with a great idea (and execution) that totally narrows the gap. Brilliant. I love it. For its simplicity, its audacity and yes, its ability to address an actual, real business problem without having to do the fame-nightmare thing. Rock on.


[Twitter:  @hughcards]