i. I’m writing a new book on creativity, working title, #hughbook.
iii. It will be a sequel to my first book, “IGNORE EVERYBODY”
SO WHAT IS THE BOOK ACTUALLY ABOUT?
SHORT ANSWER: “CREATIVITY IS OUR ONLY HOPE.”
In the old days, you could get by quite well without too much creativity. So long as you got up every morning early did your chores, life on the farm pretty much took care of itself; things didn’t change much.
Sure, sometimes creativity was necessary to solve problems (“How the heck am I going to get all these darn hay bales into the barn by sundown?”), but most of the time all you needed was a strong back and a work ethic to match.
Not any longer. Microsoft CEO, Satya Nadella recently described the world we now live in as a place “that values innovation more than anything else.”
Basically, we now live in a world where everything we actually need can be easily supplied by 10% of the world’s population, according to Brown University’s Mark Blyth.
And the only way to be a part of that 10% is to know how to innovate, how to invent.
And innovation starts life out as an act of creativity. Innovation without creativity simply doesn’t happen.
So if I’m bugging you to be more creative, it’s not because I want you to quit your day job to go be an artist or poet or something, but because I want you to actually be able to feed yourself.
The world is changing, scarily so, and creativity is our only hope. There is nothing else.
[I’ll be uploading more of the book onto this blog as I write it. Again, check here for updates. Thanks.]
[More thoughts on the Hughbook etc.]
“Creativity” is a great word, until you try using it in business.
Business types don’t like the word, “Creativity”; it has too much woo-woo for them. So they prefer using the word, “Innovation”. This is because Innovation implies a result, and business people are all about results.
But real creativity is not just about results; it’s also a process. “Innovation”, as a word, doesn’t quite do it justice.
This is why, when a young child starts doodling away on the tarmac with sidewalk chalk, we say she’s being creative, we don’t say she’s being “innovative”.
So what is the solution?
So far, there isn’t one. Instead, there’s just an unwritten rule in business that we use the word “innovation” when one really means “creativity”, and trust that people will understand your intent, most of the time.